Overview
The middle of the coast
Playa sits halfway down the Riviera Maya, an hour south of Cancún's airport and an hour north of Tulum, which is the whole argument for it: everything on the coast is a day trip, and the ferry to Cozumel leaves from the end of the main street. The town itself is Quinta Avenida, Fifth Avenue, a car-free strip of restaurants, bars and shops running parallel to the beach, with the quieter grid of Playacar to the south and the local town to the west of the highway.
Underneath all of it is the Yucatán's limestone, a honeycomb of flooded caves that open to the surface as cenotes. Within 40 minutes of town are the most famous cavern dives in the world. Offshore is the Mesoamerican Reef and, from November to March, the bull sharks that make Playa a dive town rather than just a beach one.
Three days covers the beach, a cenote, Cozumel and a night on Quinta. A week adds Tulum, Chichén Itzá, Bacalar or Holbox and a second cenote morning.